Who Do You Want to Be?
Vision and mission are words that are loaded with meaning in general but especially for restaurants. Together, these words determine purpose, and purpose gives direction.
Aspiring and active restauranteurs often hold a vision of their restaurants serving amazing meals to happy, appreciative customers. However, as I alluded to in a Restaurant Is Not a Field of Dreams, you cannot reach your vision of happy customers, amazing food, and making money without also cementing the organizational details in how your restaurant runs.
So far, I’ve pitched some big concept words to you --- vision, mission, purpose. To simplify my message, I ask you to pose one question to yourselves. Who do you want to be?
Who do you want to be to your customers? Who do you want to work for you? The answer to this one question posed to the different aspects of your operation can help fine tune the vision of who you are as a restauranteur and the success of your business.
For instance, in answering who you want to be, perhaps you want your restaurant to impart an elevated, inspirational dining experience for customers. Just with that statement, a restaurant can start to form an idea of the type of food it will serve, who its vendors should be, the quality of the ingredients it seeks to procure, the personalities of the staff they should hire, and more. There is a saying I learned many years ago, “You have to get orientated before you get organized.”
So, who do you want to be?
A restaurant consultant can help you fully answer that question.
We help our clients wade through the answers to the defining-concept questions as they solidify who they want to be. The outcome is your vision rooted in your core values that leads to happy customers enjoying their meals as well as having a well-run internal structure. Our clients also hone in on a mission that drives the organization’s higher purpose.
Interested in defining or redefining your vision, mission, or purpose? Contact Us! We stand ready to help you find the answers to all your big questions.