To you (and to me 😉) your restaurant is special. You feel as though your menu, your décor, your vision is so unique and mesmerizing that you can’t imagine why there isn’t a line going around the block with patrons chomping at the bit to get in.
The answer to why you’re not turning tables is simple. No matter whether your food is fresh and exotic or reliable and familiar, or whether you operate a fast-casual or full-service establishment, the aspect of your restaurant that will set you apart from the crowed pack of competitors is your staff – the people you hire to execute your vision. Your restaurant family will either secure or thwart your winning edge.
Who you hire, or perhaps more importantly, don’t hire to run your restaurant is the ultimate factor in determining your success. People are everything! Having your grandmother’s special recipe for whatever dish on your menu is not as high on your patrons’ recognition ladder as you think.
Even through a facemask, your patrons can tell when they are receiving service from restaurant staff who care. They’ll notice if they were genuinely greeted when they walked through your restaurant’s doors or whether they were met with an annoyed look when they arrived. They will notice if a staff person returned to the table to ask them how their meal was. And they will also take note if they had to practically send up a flare just to get the check. Service matters most. Period.
The art of hiring staff who will ensure your restaurant will be memorable in the right way starts before you even hire anyone. It starts with nailing down the qualities you’ll look for in staff and advertising for staff in the right places to get the exact people you need. It starts with establishing a standard of performance for every position in your restaurant, managing with the aim of following up on those standards, and coaching those standards to staff on a daily basis.
This is where Nisa Consulting Group can help. We assist restaurants in creating the standards that will guide their staff and provide coaching strategies to ensure long-term success.
Contact us! We’ll help you find staff who are the right fit for your needs.