How many times have you walked into a restaurant and waited several minutes before being acknowledged? How many times have you had your mouth set for a particular menu item, only to hear that it’s out temporarily, leaving you to order something else or nothing at all? How many times have you asked restaurant staff a question only to be met with rudeness, or worse yet, indifference?
These are the primary reasons why people don’t return to a restaurant. The trust has been broken. When a new customer walks through your doors, for the most part, they are taking the chance that they will be met with good food and an overall positive experience. In other words, they are trusting you. Once you’ve broken their trust, the chances of them returning are close to zero.
At Nisa Consulting Group one of our core tenets is Building Trust with Consumers. The worst kind of restaurant is one that does not engender trust with its staff and customers. No matter how exceptional your food is or how aggressive your marketing is, once the word circulates that your restaurant is not to be trusted, it’s a difficult climb to regain market share.
Have you ever wondered why some restaurants stay busy while others close their doors soon after opening? The successful ones put a premium on customer service. As an independent restaurant adopting trust-enriching behaviors will help set you apart from other eateries in your area. The restaurant that earns and keeps their customer’s trust will stand the best shot at remaining open for the long haul.
Here are a few ways that you can enhance the experience at your restaurant and instill trust among visitors.
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